We all know that the economic news of late has not been great to say the least. Swimming pool financing is not something for everyone right now, but if you are fortunate enough to be comfortable in these times, you may be looking to improve your property with a pool.Installing a pool can help you show a premium when the time to sell comes around as it is a capital investment and will make your property more desirable to many potential buyers.  You may be able to afford the installation on your own, but if you are not, you should do your homework before applying for financing.One of the first things you should do when you are considering a major investment such as an in ground pool, is check for local laws and ordinances.  Your costs could increase if you are required by your community to install fencing that meets certain standards.  This cost will have to be added in to your final cost.  You can ask your lender if it can be included in your deal for financing since it is part of the project.If you know other people who have had installations performed on their property, ask them for any recommendations they may have as far as contractors are concerned.  If they were generally happy with the work ask them if they had any concerns afterward that you should address when you contact the contractor.Beyond these recommended swimming pool contractors, call around and request estimates from several other licensed pool installers in your area.  Getting several estimates is always a wise thing to do when considering any major project.  Remember that this will decide how much money you will need when you apply for pool financing.  Bids can vary by large amounts and you might be surprised by the differences in services offered as well.  Make sure you are only dealing with professionals who are insured and who back up their work whether you are getting your estimates or applying for financing.  You are much better off erring on the side of caution.  Get all promises and descriptions of services in writing and confirm that the person giving you the information is authorized to make the deals they are offering.  Always feel free to ask questions.  It is your money that is getting spent after all.Two important factors in the final cost of your installation and the amount of swimming pool financing you will need, are the economy and the cost of materials.  Right now the economy is down, so you may be able to find pool professionals searching for work and willing to bid against each other.  You can ask each contractor about their costs and see how their numbers compare.  Once you have found an estimate that you can live with, repeat the process of contacting numerous entities when you apply for your pool loan.  Ask to see what kinds of deals they are offering and then make the choice that suits you best.  As with anything shopping around can save you money when it comes to swimming pool financing.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.